TigerDirect.com
	Company Profile:  TigerDirect (also known as TigerDirect.com) is a major direct online retailer of computer electronic items based out of Miami, Florida.  The company was privately owned until 1996, when it became a wholly owned subsidiary of Systemax (NYSE - SYX). According to several Tiger Direct ads, it is a Fortune 1000 company. TigerDirect is the largest division of the Systemax family of companies.
	Product Category:  Computers and Electronics
	Web Site URL:    http://www.tigerDirect.com

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Expanded Company Profile

TigerDirect (also known as TigerDirect.com) is a major direct online retailer of
computer electronic items based out of Miami, Florida, founded by Gilbert
Fiorentino, Carl Fiorentino and Daniel Brown in 1987 in Miami, Florida. The
company was privately owned until 1996, when it became a wholly owned subsidiary
of Systemax (NYSE - SYX). According to several Tiger Direct ads, it is a Fortune
1000 company. TigerDirect is the largest division of the Systemax family of
companies.    http://www.tigerDirect.com

The TigerDirect Story
TigerDirect offers products through several channels:

Consumer Direct online at TigerDirect.com
Consumer By Phone through a monthly distribution of 2 million TigerDirect.com
catalogs
Business Direct online at TigerB2B.com
Business By Phone through a monthly distribution of the TigerB2B Catalog
Reseller Sales
Government and Educational Sales
Retail Sales
TigerDirect has offices in Miami, Florida (Corporate Headquarters and 2 retail
stores); Naperville, Illinois (Distribution Center and 2 retail stores, 2
Corporate Sales Offices); and Raleigh, North Carolina (Retail Store and Corporate
Sales Office)

TigerDirect also works synergistically with sister company Global Computer Supply.

Systemax also operates a website servicing Canadian residents at TigerDirect.ca.


TigerSoftware
TigerDirect started as Tiger Software, a publisher of titles for both PC and Apple
computers. Tiger sent millions of mailers and catalogs annually to spread the
word, including their launch in collaboration with Microsoft of Windows 95 and an
accompanying $ 95,000 Sweepstakes.

Some of the titles published by TigerSoftware included 'The Typewriter,'
'PopDrop,' among many other titles distributed on the then cutting-edge CD format,
launching a stand-alone NEC CD player in the late 90s for $1000 to great success
as people were able to escape their ties to tape and floppies as the only media
alternatives at the time.


TigerDirect
TigerDirect evolved from TigerSoftware when the Company began selling
build-it-yourself PC kits and inexpensive computers. Utilizing various
manufacturers in the US and Canada to build their custom configurtions,
TigerSystems were available in both desktop and notebook models.

Being a technologically advanced company, TigerDirect launched TigerDirect.com in
the late 90s, providing sales of computer and electronics, books and software. In
1998, the catalog title officially was changed from TigerDirect to
TigerDirect.com.

In 2000, TigerDirect expanded their product offerings to include 'refurbished' and
'recertified' products, brand name computers from IBM, HP, eMachine, Gateway and
others. Over the years of 2000-2004, TigerDirect experienced excellent growth and
reached the top 200 websites in the world, according to Alexa.
 

Systemax, Inc. operates as a direct marketer of personal desktop computers, notebook computers, computer related products, and industrial products in North America and Europe. It also assembles personal computers and sells them under Systemax, Tiger, and Ultra brands, as well as markets and sells computers manufactured by other companies. The company offers a range of computer related products, including laser printer toner cartridges and ink jet printer cartridges; recordable disks and magnetic tape cartridges; peripherals that include hard disks, CD-ROM and DVD drives, printers, and scanners; memory upgrades; data communication and networking equipment; monitors; digital cameras; plasma TVs; and packaged software. Systemax offers various industrial products, including storage equipment, such as metal shelving, bins, and lockers; light material handling equipment that include hand carts and hand trucks; furniture, small office machines, and related supplies; and consumable industrial products, such as first aid items, safety items, protective clothing, and OSHA compliance items. It serves business customers and individual consumers, including large businesses, small and midsized businesses, educational organizations, and government entities. Systemax markets its products through direct mail catalogs, e-commerce Internet sites, and personalized relationship marketing. The company was incorporated in 1995 and is headquartered in Port Washington, New York.
 

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